We let the numbers do the talking. Here's what happens when data-driven SEO and Google Ads strategy meets execution.
Each case study below reflects a real client engagement. Names changed for confidentiality.
🏠 HVAC & Plumbing | Dallas–Fort Worth, TX
A regional HVAC and plumbing company was entirely dependent on word-of-mouth referrals. Their website ranked on page 4 for core service keywords and they had no paid search presence. They needed to scale lead volume without proportionally scaling their sales team.
We rebuilt their Google Ads account from scratch with tight geo-targeting across DFW and launched a full technical SEO programme. Alongside this, we optimised their content for AI search so ChatGPT and Perplexity would cite them for local HVAC queries.
"Decision Logics completely changed the trajectory of our business. We went from chasing referrals to turning away work."
💻 B2B SaaS | Austin, TX
A project management SaaS was spending heavily on paid ads with diminishing returns. Their blog had hundreds of posts but almost no organic traffic due to poor keyword targeting, thin content and zero technical SEO foundation.
We audited and pruned their content library, rebuilt their keyword architecture around high-intent buying terms, and launched an AEO campaign targeting "best project management software" and related AI-search queries. Within four months, organic became their #1 acquisition channel.
"We cut our paid ad budget by 60% and grew signups. That's the power of what Decision Logics built for us organically."
⚖️ Personal Injury Law | Florida
A Florida personal injury law firm was running Google Ads campaigns in-house with a 1.8x ROAS — barely above breakeven. High CPCs in legal ($45–120 per click) meant every inefficiency was expensive. They needed a specialist who understood both the legal vertical and performance marketing.
We restructured campaigns by case type, tightened geographic targeting to high-value injury corridors, rewrote all ad copy with stronger legal-intent hooks, and built dedicated landing pages for each case type. Negative keyword lists saved 22% of wasted spend in the first month alone.
"The restructure paid for itself in 3 weeks. We're now getting better case quality leads at a fraction of what we were paying."
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